Hi, I'm Juhi
I am a passionate fourth-year fashion design student at Amity University, Mumbai, with a love for creating and bringing ideas to life. I am skilled in trend analysis, pattern-making, garment construction, and website design. I co-founded WE JEWEL, providing affordable accessories to students, enhancing my technical and branding skills. I have also worked on digital prints for the Bombay Times Fashion Week collection. My open-mindedness and adaptability drive my innovation and creativity. I thrive in collaborative environments and enjoy working with diverse teams to achieve common goals. I am eager to explore new areas in fashion, learn, grow, and make a meaningful impact. Thank you for considering my journey.
SAMSARA
Magazine by Pooja Sonune
JUHI VERMA
I got a wonderful chance alongside my friend Krishika Gupta to show our collection, "Samsara," at the Bombay Times Fashion Week 2024. This event was a great platform for us to display our designs to fashion lovers, industry experts, and the media. Embracing the essence of Mother Earth, our collection explores the dual aspects of creation and destruction, proving the balance of the universe. Earth symbolizes construction with vibrant greens, transitioning into fiery reds for destruction. Using printed and dyed organza fabrics, our garments capture the interplay between Earth and fire, embodying transition.
A white organza gown inspired by the delphinium flower. It has a semitransparent corset with back ties and an A-line skirt. Ruffles on the skirt add texture and fullness, resembling the flower. Asymmetrical leaves drapes over the bust and a single side strap for a unique look and better support.
A princess line corset made of brocade extending to the waist, featuring hooks at the back and inspired by the Victorian era.
SIREN'S CROCHET DRESS
DELPHINIUM DREAM
A bra cup to hip corset made with black netting, making it stretchable and form-fitting, featuring hooks at the back.
A black crochet fishnet dress with loose bell sleeves, offering an edgy look. It can be worn over any dress or paired with a bikini for a beach-ready style.
Children's outfit inspired by Chanel's aesthetic featuring a pleated skirt and a tube top with front buttons and tie straps. The skirt includes a zip and elastic waistband for a better fit.
PETITE ELEGANCE
RENAISSANCE
BROCADE
CORSET
ONYX MESH CORSET
more projects
Designed this as a final project for my embroidery class: a bishop sleeves crop top made from net fabric, with the sleeve bottoms adorned in Kashida embroidery.
Designed this as a final project for my embroidery class: a bishop sleeves crop top made from net fabric, with the sleeve bottoms adorned in Kashida embroidery.
Designed this as a final project for my embroidery class: a bishop sleeves crop top made from net fabric, with the sleeve bottoms adorned in Kashida embroidery.
Designed this leather dress specifically for a cosplay of 'Misa Amane' from Death Note. It captures the character's distinctive style, reflecting her edgy and fashionable persona from the series.
Designed this leather dress specifically for a cosplay of 'Misa Amane' from Death Note. It captures the character's distinctive style, reflecting her edgy and fashionable persona from the series.
Designed this leather dress specifically for a cosplay of 'Misa Amane' from Death Note. It captures the character's distinctive style, reflecting her edgy and fashionable persona from the series.
Designed this leather dress specifically for a cosplay of 'Misa Amane' from Death Note. It captures the character's distinctive style, reflecting her edgy and fashionable persona from the series.
Cosplay outfit designed for Comic Con 2024, Mumbai to depict the character of Kylo Ren from Star Wars enhanced with LED sword.
Cosplay outfit designed for Comic Con 2024, Mumbai to depict the character of Kylo Ren from Star Wars enhanced with LED sword.
Cosplay outfit designed for Comic Con 2024, Mumbai to depict the character of Kylo Ren from Star Wars enhanced with LED sword.
Cosplay outfit designed for Comic Con 2024, Mumbai to depict the character of Kylo Ren from Star Wars enhanced with LED sword.
Transformed an oversized pair of ribbed jeans with fabric paint, creating a design that covers the front and back of the right leg and a small part of the left leg. The design includes lyrics, dates, and doodles that are personal to me.
Transformed an oversized pair of ribbed jeans with fabric paint, creating a design that covers the front and back of the right leg and a small part of the left leg. The design includes lyrics, dates, and doodles that are personal to me.
Transformed an oversized pair of ribbed jeans with fabric paint, creating a design that covers the front and back of the right leg and a small part of the left leg. The design includes lyrics, dates, and doodles that are personal to me.
Transformed an oversized pair of ribbed jeans with fabric paint, creating a design that covers the front and back of the right leg and a small part of the left leg. The design includes lyrics, dates, and doodles that are personal to me.
A 5-panel Anarkali with 3/4 sleeves made from cotton printed fabric, paired with a white churidar.
A 4- dart blouse with leg o mutton sleeves
A Lucknowie kurti with long sleeves
A 5-panel Anarkali with 3/4 sleeves made from cotton printed fabric, paired with a white churidar.
Designed this summer dress with chikankari embroidery during my Industrial Interaction at KRI over the summer break. This dress was entirely designed, stitched, and embroidered by me.
Designed this summer dress with chikankari embroidery during my Industrial Interaction at KRI over the summer break. This dress was entirely designed, stitched, and embroidered by me.
Designed this summer dress with chikankari embroidery during my Industrial Interaction at KRI over the summer break. This dress was entirely designed, stitched, and embroidered by me.
Designed this summer dress with chikankari embroidery during my Industrial Interaction at KRI over the summer break. This dress was entirely designed, stitched, and embroidered by me.
digital work
My first 2D animation project was for a music video. I designed the character and also the sketching of the movement of the character.
In November 2020, I created digital art for an advertisement for Ira Khan and The Happy Company's "Khairiyat Pucho" mental health campaign.
college magazine work
Creative Head & Editor-in-Chief
StyleQ Fashion Magazine, ASFT
StyleQ, a fashion magazine for ASFT, was launched in 2016 to promote the research and publication skills of students. As Creative Head for Issues 14, 16, and 17, I guided the creative direction and ensured high-quality content.
I was promoted to Editor-in-Chief for Issues 18 and 19(a special edition), taking charge of overall editorial responsibilities and leading the team to deliver successful publications.
Click on the cover to open the flipbook.
more designs
AIR
WATER
reports
The purpose of this study is to learn more about the beginnings of psychedelic fashion. Moreover, this study aims at creating a line of shoes that are inspired by psychedelic ages. Therefore, this study will explore the past of apparels with particular attention on 1960s psychedelic clothes. Nevertheless, it will be keen on discovering how psychedelic prints have been changing over time to date when they finally become part of the mainstream fashion world.
Inspired by psychedelic print and trends, footwear designs have been developed by me after the study. These designs were later evaluated by experts from the academic and fashion world.
Psychedelic look & return to fashion
My experience in industries while at KRI was enlightening and practical, it gave me insight into the world of chikankari garment production. I learned so much during this period about pattern drafting, selection of fabric as well as embroidery styles that this greatly increased my insight into what goes into making any single piece among other things.
Designing my own midi dress, from inceptional stage to doing the final embroidery was interesting and educative. It made me have a greater understanding of the detailed commitment and skill required in chikankari. I also learnt how to greatly appreciate the ability possessed by professionals who make these clothes and the value system they stand for in society. At KRI, I discovered that my passage catered for a blend of scholarship and creativity. It made me develop a sudden appreciation for the art of cloth imagery.
Industrial Interaction
The Rise & Decline of Selected Prominent Apparel Brands
The fashion industry is a dynamic and rapidly evolving sector where trends, consumer preferences, and market strategies continuously shift. This research examines the trajectory of prominent apparel brands, focusing on their rise to fame and the subsequent factors contributing to their decline. Through detailed case studies of renowned brands such as Burberry, Levi's, Nike, Adidas, and Zara, the study identifies the key elements that underpin their success, the challenges they faced, and the strategies employed to navigate these challenges. The analysis spans historical context, innovation, market competition, and external influences like social media and sustainability concerns. By exploring these dimensions, the research aims to provide insights valuable to industry professionals, consumers, and aspiring entrepreneurs in understanding the complexities of brand management in the fashion industry.